Where We’re Going, We Don’t Need Hands
Explore how three visionary watchmakers are revolutionizing the way we experience time.
Inside Patek Philippe’s Passion for Workmanship Exhibition
Patek Philippe’s Passion for Workmanship exhibition made its Middle East debut in Dubai.
High Demand Highlights From Watches & Wonders 2026
Every year at Watches & Wonders, a handful of releases dominate
Indie Highlights from Watches & Wonders
Some of the most exciting independent watches on show in Geneva.
New Releases from Watches & Wonders Up for Anything
From space to the racetrack, here are five watches that can handle it all.
Technical Marvels from Watches & Wonders
Showcasing the ingenuity of Swiss watchmaking
What’s The Story Behind The Rolex Pleiades Dial?
Curated by Ahmed Seddiqi for our RCPO salon, these celestial rarities celebrate the art of collecting what few will ever encounter.
Three RCPO Pieces That Defy Expectation
At Dubai Watch Week, three uncommon Rolex timepieces showed why curation is less about consensus and more about seeing what others overlook.
VYNTAGE HOROLOGY LAUNCHES THE EXCLUSIVE MONO-PUSHER
In celebration of Ahmed Seddiqi’s 75 years, Vyntage Horology introduces The Mono-Pusher Chronograph VHCM.1818.1.
JEWELLERY TRENDS TO KNOW IN 2025
Jewellery has taken on new meaning. Discover five trends shaping this year’s style conversation.
The Perpetual Appeal of RCPO
Explore why Rolex Certified Pre-Owned timepieces make excellent gifts.
Your guide to collecting fine jewellery
Discover how to build a fine jewellery collection that reflects your style and serves as a lasting investment. Learn expert tips on selecting, caring for, and valuing timeless pieces.
The art of pairing watches with jewellery
In the evolving landscape of luxury fashion, the synergy between horology and jewellery has become a defining element of personal style.
5 of the Most Exciting New Releases from Geneva Watch Days
With over 66 watchmakers attending Geneva Watch Days 2025 edition, watch lovers are spoiled for choice when it comes to new releases.
5 Highlights from Geneva Watch Days
In the few short years since Geneva Watch Days was founded, the event has earned its spot as one of the premier watch events in the world — an informal alternative to Watches & Wonders — and with better weather.
How to care for your luxury watch
Cleaning, proper storage, and periodic servicing all play a role in preserving the integrity, appearance, and performance of a luxury watch. Follow our tips to help you keep your luxury watch in optimal condition.
A CABINET FULL OF WEST ENDS
From Bahrain to Dubai, this is the story of how Ahmed Seddiqi sold his first watch.
THE START OF MB&F
How one sketch sparked the beginning of a two-decade legacy of horological machines.
THE LETTER THAT SEALED A LEGACY
In the 1950s, one letter to Geneva set the foundation for a partnership that would change watch retail in the region.
FROM CONVERSATIONS TO COMMUNITY
How did Dubai Watch Week become one of the world’s most respected horological platforms?
Introducing Parmigiani Fleurier
The Swiss watchmaker known for its quiet mastery, now finds a home at our Ahmed Seddiqi boutique in Dubai Mall.
DUBAI CHOCOLATE DIALS
Explore a curated selection from Rolex Certified Pre-Owned - a deliciously distinctive tribute to rarity and refinement.
The Biggest Releases at Watches & Wonders 2025
Technical innovation and classical style on display at the world’s biggest watch fair.
WATCHES AND WONDERS 2025
What we’re hoping to see at Watches and Wonders 2025. Will smaller cases and new records be the big news from Geneva?
Unanticipated Debuts from WWG25
Unexpected designs, bold innovations, and a few game-changing moments from Geneva.
THE EID CURATION
Celebrate an Eid full of love, togetherness and spiritual renewal with a selection of luxury watches and jewellery.
%20(1)?w=1500&strip=true&fmt=auto&qlt=default)
5 PERFECTLY PRECIOUS MOTHER’S DAY GIFTS
Ahmed Seddiqi presents a curated selection of exquisite gifts to celebrate Mother’s Day.
NEW TIMEPIECES FROM VYNTAGE HOROLOGY
Two takes on blue tones, the Purity Mosaic and the Monograph Blue.
REALNESS RITUALS
Follow the steps our Rolex Certified Pre-Owned watches take on their journey to certification.
THE RAMADAN CURATION
Enjoy a Ramadan of reflection, introspection and self-renewal with an expertly curated selection of watches and jewellery from Ahmed Seddiqi.
SHOW YOUR LOVE THIS VALENTINE'S DAY
Celebrate the season of love with a curated selection of gifts from Ahmed Seddiqi.
WHAT YOU NEED TO KNOW ABOUT HARDSTONE DIALS
Explore the ongoing appeal of semi-precious dials.
UP AND COMERS TO KEEP YOUR EYE ON
Four examples of younger brands that combine traditional crafts with a fresh set of eyes.
TAG HEUER IS BACK AS THE OFFICIAL TIMEKEEPER FOR FORMULA 1
Precision timekeeping for the fastest sport on four wheels.
HOW TO PICK THE PERFECT WATCH FOR YOUR WEDDING DAY
Your wedding day is one of the most important moments in your life, and every detail reflects your unique style and story.
NEW BRANDS PORTFOLIO
With more than 100 brands in our curated collection of watches and jewellery, it's fair to say that we're spoiled for choice.
AHMED SEDDIQI ABU DHABI
There's plenty to love about the vibrant coastal capital of Abu Dhabi, with its glittering towers and exciting cultural landscape.
?w=1500&strip=true&fmt=auto&qlt=default)
Rolex Certified Pre-Owned Salon
Ahmed Seddiqi launches Rolex CPO Programme.
THE GENIUS OF M.A.D GALLERY
What happens when one of the most inventive Swiss watchmakers turns its attention to mechanical art?