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Conviction On Your Wrist

WATCHES AND WONDERS 2026 NOVELTIES

ID Genève x Paleta Loca

The Circular Choco Too Late, created with ID Genève x Paleta Loca, pairs a refurbished ETA 2824 calibre running at 4 Hz with a polished 100 percent reprocessed 316L steel case measuring 41 mm by 9.65 mm.

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watch

Its hand hammered chocolate dial features diamond polished coloured SLN indexes and a gradient rehaut in purple, yellow and orange, complemented by bi faceted hands and a sandblasted seconds hand with a red tip. The dark brown VIRIDIS strap, made from corn starch, reinforces the model’s low impact, confection inspired construction.

Circular Echo

The Circular Echo is ID Genève’s first métier d’art creation, developed with independent watchmaker Florian Preziuso and built entirely around circular, low impact craftsmanship. It features a refurbished Swiss ETA 2824 automatic calibre running at 4 Hz with a 38 hour reserve, housed in a fully sandblasted case and optional bracelet made from 100 percent reprocessed 316L steel grade 1.4441.

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watch

Its reclaimed brass dial is re engraved by Preziuso using a fixed graver with zero CO2 impact, paired with a monoblock brass rotor machined from workshop offcuts to eliminate gold or tungsten. SLN C1 indexes, diamond polished hands and a sandblasted seconds hand complete the architecture, with strap options including the recycled grape based NISIAR material.

Explore ID Geneve's Collection

 

Each watch is more than a timepiece — it is a statement, built to last and designed with purpose.

CIRCULAR 1
 
CIRCULAR 5
 
CIRCULAR C
 
ELEMENTS
 
LIMITED EDITIONS
 
TOP PICKS
 

MORE THAN A BRAND

 

The heart of ID Geneve beats with the excellence of Swiss high-end craftsmanship, combined with an uncompromising commitment to environmental and social responsibility.

ID Geneve MorphoDune 75th Limited Edition

Rooted in sustainability and precision, ID Geneve challenges traditional codes of watchmaking with a focus on circular design and cutting-edge materials. The brand’s collaboration with Ahmed Seddiqi celebrates shared values of innovation and environmental responsibility, and reimagines the future of luxury through the lens of the desert.

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ID Geneve – A New Swiss Chapter

 

Born in Geneva, ID Geneve brings a new voice to Swiss watchmaking — one that respects tradition while embracing the future.

THE NEW GOLD OF SWITZERLAND
Each watch is meticulously crafted in Switzerland from 4441 stainless steel, a durable alloy made from locally recycled materials and finished to the highest standards of haute horlogerie.
CRAFTED WITH PURPOSE
ID Genève doesn’t just create watches — we craft symbols of change. As an impact-native brand, our vision goes beyond the product: we represent a mindset. One shared by a new generation seeking meaning, responsibility, and timeless beauty in what they wear. Through limited series and enduring design, we are shaping the future of watchmaking — responsible, refined, and forward-looking. More than a watch. A movement.
SUSTAINABILITY AT THE CORE OF TIME
Our circular mindset challenges the norms of traditional watchmaking, proving that it’s possible to combine performance, prestige, and responsibility. We reduce our environmental impact by working with secondary and renewable materials, prioritizing repairability, by maintaining Swiss precision and elegance in every step.

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