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Time Honoured, Craft Perfected

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A curated selection of the world’s most prestigious timepieces and jewellery, presented with unmatched craftsmanship and an unwavering commitment to excellence.

An Expansive Network of Luxury Boutiques Across the UAE

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Discover a distinguished retail experience with an extensive network of over 40 boutiques, including dedicated monobrand locations and curated multibrand boutique.

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Curating Time since 1950

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A COLLECTION OF OVER 50 LUXURY BRANDS

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Ramadan 2025 Curation

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Show Your Love This Valentine's Day

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What You Need to Know About Hardstone Dials

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Up & Comers To Keep Your Eye On

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TAG Heuer is Back as the Official Timekeeper for Formula 1

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Ahmed Seddiqi & Sons in Abu Dhabi

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