The Pinnacle of Luxury

Time Honoured, Craft Perfected
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Curating Time since 1950

Since 1950, Ahmed Seddiqi & Sons has been the UAE’s premier destination for luxury watches and fine jewellery, bringing together craftsmanship, tradition, and unparalleled expertise.
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A COLLECTION OF OVER 50 LUXURY BRANDS

Ahmed Seddiqi & Sons presents an unparalleled range of timepieces and jewellery from globally renowned maisons. Our selection spans revered heritage brands and avant-garde creators. 
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An Expansive Network of Luxury Boutiques Across the UAE

Discover a distinguished retail experience with an extensive network of over 40 boutiques, including dedicated monobrand locations and curated multibrand boutique.
FIND A BOUTIQUE
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Curator's Journal

Stay updated with the latest stories from our world of luxury. Explore curated articles, brand news, and thematic features on exceptional watches and jewellery. 
Browse Journal
6 MINUTE READ
Celebrate the Festive Season in Style
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5 MINUTE READ
New Brands Join the Ahmed Seddiqi & Sons Portfolio
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5 MINUTE READ
Timing With a Twist
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5 minute read
Ahmed Sediqqi & Sons in Abu Dhabi
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5 MINUTE READ
Timeless Elegance: How to Choose the Perfect Watch for Your Wedding Day
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5 MINUTE READ
The Genius of the M.A.D. Gallery
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5 MINUTE READ
To The Moon and Back: Exploring Out-Of-This-World Watch Complications And Materials
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5 MINUTE READ
Wish-list Watches for Workplace Big Hitters
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